About Us

We are Flo, Selina, Alex, Julius, Doreen, Sophia, Saskia, Nico, Jessy, Sandra… or to put it briefly: We are horse lovers through and through. Accordingly, we only want one thing: to offer horses the products they truly need – with great, natural ingredients and no unnecessary frills. That's our mission.

Die beste Gesundheitsvorsorge? Eine gute Ernährung!

Florian Keller - Gründer von Pferdegold

What we value most

Our supplements are packed with natural ingredients, scientific expertise, and lots of love. Many of us own horses ourselves and love spending our free time in the saddle. Artificial flavors, processed sugar, and cheap fillers? We don't put that stuff in our pellet bin!

Developing and manufacturing our products in Germany is a given for us—just like our desire to make the world a better place. That's why we support the Gut Aiderbichl animal sanctuaries and the Plant-my-tree reforestation project.

Love goes through the stomach

As we all know, happiness lies on the back of a horse. And what if the horse suffers from arthritis ? Or mud fever , thrush , laminitis , diarrhea, and the like ? Often, the diet is to blame. Hay contains far fewer nutrients than it did a hundred years ago. If horses receive too few minerals, trace elements, and vitamins in their troughs over a long period of time, the problems mentioned above are inevitable. Time to change that – with our pellets!

What'll it be?

We have the right supplement for every horse's ailment : from joint pellets for those with joint problems to stomach pellets for sensitive animals to nerve pellets for stressed four-legged friends. Hooves and coats often get neglected and crave an extra dose of nutrients. Our product development team is always coming up with new ideas. Unlike many others, however, we focus on the essentials: That means we only produce products that are actually needed.

We love all horses, so we don't discriminate. Whether young or old, Haflinger or Quarter Horse, sport or leisure horse: Our pellets are good for every four-legged friend – and will delight even the most discerning gourmet.

By the way, we also have a passion for dogs. The Hundpur brand is also part of our family.

A look behind the scenes

If you have ever wondered how different ingredients are turned into pellets and how the pellets get into the bucket or refill pack, here is the answer:

Become part of our community

In our WhatsApp group, you'll receive valuable tips and can ask questions about your horse's health, care, and nutrition. Become part of our community and exchange ideas with other horse lovers. We look forward to meeting you!

Follow us on social media

Follow us now on Instagram, TikTok, or Facebook and don't miss any news about Pferdegold! We regularly share valuable tips, exciting promotions, and interesting insights into our crazy horse world.